data protection

Data protection

Unless otherwise specified below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide has no consequences. This only applies if no other information is given in the subsequent processing operations. “Personal data” is information that relates to an identified or identifiable natural person.

Server log files
You can visit our website without giving any personal information.
Every time our website is accessed, usage data is transmitted to us or our web host / IT service provider via your Internet browser and stored in log data (so-called server log files). These stored data include, for example, the name of the page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider. The processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR out of our predominant legitimate interest in ensuring the trouble-free operation of our website and improving our offer.

Customer account orders

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data for orders
When you place an order, we only collect and process your personal data insofar as this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing takes place on the basis of Art. 6 Para. 1 lit. b GDPR and is necessary for the performance of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.

Contact reviews Newsletter

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent that you have made available. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Data collection when writing a comment
When you comment on an article or a contribution, we collect your personal data (name, email address, comment text) only to the extent that you have made available. The processing serves the purpose of enabling comments and displaying comments. By submitting the comment, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. Your personal data will then be deleted.

When your comment is published, only the name you specified released.

In addition, when you submit the comment, your IP address is stored for the purpose of preventing misuse of the comment function and ensuring the security of our information technology systems. By submitting the comment, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. Your IP address will then be deleted.

Buyer seal customer rating
We use the buyer’s seal customer evaluation tool from Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig) on our website. After placing your order, we would like to ask you to rate and comment on your purchase from us.
For this purpose, we will write to you by e-mail, using the technical system of the provider of the buyer’s seal evaluation tool as part of order processing.
Your data will either be processed with your consent or on the basis of our legitimate interest.
The processing takes place on the basis of Art. 6 Paragraph 1 lit. a GDPR with your consent, provided that you have expressly consented to receiving the request for evaluation. You can revoke your consent at any time using the corresponding link in the email without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. Your email address will then be removed from the mailing list.
Processing without express consent is based on Art. 6 Paragraph 1 lit. f GDPR from the legitimate interest in truthful, verified evaluations of our services in the context of direct mail. For this purpose, we send an electronic evaluation request for our own goods or services that you have already purchased from us. It will be sent to the e-mail address that we received from you when you sold a product or service. The dispatch of the evaluation request is subject to the reservation that you have not objected to this use of your e-mail address.
The objection is possible at any time by notifying us. You can find the contact details for exercising your objection in the imprint. You can also use the link provided in the assessment request. For this there are no costs other than the transmission costs according to the basic tariffs.

The personal data stored in this context in the technical system of the buyer’s seal evaluation tool will be deleted 3 months after the delivery of goods recorded for evaluation.

Use of the e-mail address for sending newsletters
We use your e-mail address, regardless of the contract processing, exclusively for our own advertising purposes for sending the newsletter, provided you have expressly consented to this. The processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list.

Your data will be passed on to a service provider for email marketing as part of order processing. Your data will not be passed on to other third parties.

Your data will be transmitted to a third country for which an adequacy decision has been made by the European Commission.

Shipping service provider Merchandise management

Passing on the e-mail address to shipping companies for information about the shipping status
We pass on your e-mail address to the transport company as part of the contract processing, provided you have expressly consented to this in the ordering process. The purpose of the transfer is to inform you about the dispatch status by email. The processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company without affecting the legality of the processing carried out on the basis of the consent until the revocation.

Use of an external inventory control system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be sent to

Billbee GmbH, Paulinenstrasse 54, 32756 Detmold
JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven
transmitted.

Payment service provider

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. You can find this under https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user’s computer system. When a user calls up a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be clearly identified when the website is called up again.
We use these cookies for the purpose of making our offer more user-friendly, more effective and safer. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after changing pages.
The processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR out of our predominant legitimate interest in guaranteeing the optimal functionality of the website as well as a user-friendly and effective design of our offer.
Cookies are saved on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and individually decide whether to accept them and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.
Under the following links you can find out how you can manage cookies in the most important browsers (including deactivating them):

Analysis advertising affiliate

The data processing described below in this section, in particular the setting of cookies, is based on Art. 6 Para. 1 lit. f GDPR out of our overriding legitimate interest:

– on the needs-based and targeted design of the website, e.g. in analysis and statistics tools

– to address the site visitors in a targeted manner with interest-based advertising, e.g. with conversion tracking

– on the measurement of the success of partner advertising and the associated correct billing of commissions within the framework of the partner program

For reasons that arise from your particular situation, you have the right at any time to refer to Art. 6 Para. 1 lit. f GDPR-based processing of your personal data.

Use of Google Analytics
We use the web analysis service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies, which enable your use of the website to be analyzed. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.
Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection guidelines.
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading the browser plug-in available under the following link and install [ https://tools.google.com/dlpage/gaoptout?hl=de ].
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must carry out the opt-out on all systems and devices used for this to have a comprehensive effect. If you delete the opt-out cookie, inquiries will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.
Nähere Informationen zu Nutzungsbedingungen und Datenschutz finden Sie unter https://www.google.com/analytics/terms/de.html bzw. unter https://www.google.de/intl/de/policies/.



Use of the remarketing or “similar target groups” function from Google
We use the remarketing or “similar target groups” function of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website.

If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and visitor interests.
Google uses cookies to carry out the analysis of website usage, which forms the basis for creating interest-based advertisements. The cookies are used to record visits to the website and anonymised data on the use of the website. There is no storage of personal data of the visitors to the website. If you subsequently visit another website in the Google Display Network, you will see advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transmitted to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection guidelines.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third parties by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional information on opt-out mentioned there.
You can find more information on Google Remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/

Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).

If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
If you click on an ad placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can see that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked via the websites of Ads customers.
The information that is obtained with the help of the conversion cookie is used to generate conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transmitted to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can deactivate personalized advertising for you in the advertising settings on Google. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de .
Alternatively, you can prevent the use of cookies by third parties by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional information on opt-out mentioned there.
You will then not be included in the conversion tracking statistics.
You can find more information and Google’s privacy policy at: https://www.google.de/policies/privacy/



Use of Facebook remarketing
We use the remarketing function “Custom Audiences” from Facebook Inc. on our website. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”).
The purpose of the application is to target visitors to the website with interest-based advertising on the Facebook social network.
For this purpose, the Facebook remarketing tag was implemented on the website. A direct connection to the Facebook servers is established via this tag when you visit the website. This will tell the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads.
Your data may be transmitted to the USA. Facebook has certified itself according to the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection guidelines.
You can deactivate the remarketing function “Custom Audiences” here.
You can find more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook’s data protection information at https://www.facebook.com/about/privacy/ .



Use of Google AdSense
We use the AdSense function of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website.

If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The data processing serves the purpose of renting out advertising space on the website and using this to address visitors to the website with targeted advertising.
Using this function, visitors to the provider’s website are shown personalized, interest-based advertising from the Google Display Network. Google uses cookies to help analyze how users use the website.
The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Google may transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection guidelines.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de .
Alternatively, you can prevent the use of cookies by third parties by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional information on opt-out mentioned there.
You can find more information and Google’s data protection declaration at: https://www.google.com/policies/technologies/ads/ , https://www.google.de/policies/privacy/



Use of the ADCELL partner program
We use the partner program “ADCELL” of Firstlead GmbH (Rosenfelder Str. 15-16, 10315 Berlin; “ADCELL”).
If you click on an ad with a partner link, ADCELL will place a conversion tracking cookie on your computer. The cookies serve the purpose of correct billing within the framework of the partner program by recording the success of an advertising medium. The cookies recognize that you have clicked on the ad and the origin of the order with the advertiser can be traced. ADCELL also uses so-called tracking pixels. This allows information such as visitor traffic on the pages to be evaluated.
The information generated by cookies and tracking pixels about the use of this website (including the IP address) and the delivery of advertising formats are transmitted to an ADCELL server and stored there. Among other things, ADCELL can recognize that the partner link was clicked on this website. ADCELL can pass this (anonymized) information on to contractual partners under certain circumstances, but data such as the IP address is not merged with other stored data.
You can deactivate tracking by ADCELL here https://www.adcell.de/datenschutz . You will then not be included in the conversion tracking statistics.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.


Plug-ins

Use of Facebook plug-ins
This website uses the plug-in of the social network facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). If you call up pages on our website with such a plug-in, a connection to the Facebook servers is established and the plug-in is displayed on the page through a message to your browser. This will tell the Facebook server which of our pages you have visited. If you are logged in as a member of Facebook, Facebook will assign this information to your personal Facebook user account. When using the plug-in functions (e.g. clicking the “Like” button, submitting a comment), this information is also assigned to your Facebook account, which you can only prevent by logging out before using the plug-in.
If you do not want Facebook to assign the information collected directly to your Facebook profile, you must either log out of Facebook before visiting our website or use a “Facebook blocker” to block the loading of the Facebook plug-ins on our pages .
You can find more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook’s data protection information: https://www.facebook.com/policy.php

Use of Pinterest plug-ins
This website uses plug-ins from the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”).
The different logos that contain the plug-in (e.g. “Pin-it-Button” or the “P” button) can be viewed at the following link: https://business.pinterest.com/pin-it-button /
When you call up a corresponding page on our website that contains such a plug-in, a link is established between your computer and the Pinterest servers and the plug-in is displayed on the page by a message to your browser. Both your IP address and the information about which of our pages you have visited are transmitted to the Pinterest server in the USA. This applies regardless of whether you are registered or logged in to Pinterest. A transmission will also take place in the case of users who are not registered or are not logged in.
If you are also a member of Pinterest and are logged in to Pinterest while you are using the plug-in, the information collected about your visit to the website is linked to your Pinterest account and made known to other users. In the case of interactions that are possible with the various Pinterest plug-ins, the corresponding information about you is collected and transmitted to Pinterest and stored.
If you do not want Pinterest to link and merge the information with the data in your Pinterest account, you must log out of Pinterest before visiting our website. Further information on the collection and use of data by Pinterest is available at https://about.pinterest.com/de/privacy-policy
Use of YouTube
We use the YouTube video embedding function on our website
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”). YouTube is a company affiliated with Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
The function shows videos stored on YouTube in an iFrame on the website. The option “Extended data protection mode” is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection guidelines.
You can find more information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy in YouTube’s data protection information ( https://www.youtube.com/t/privacy ).

Use of Vimeo
We use plug-ins from Vimeo Inc. on our website. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) for the integration of videos from the “Vimeo” portal.
If you call up pages on our website with such a plug-in, a connection to the Vimeo servers is established and the plug-in is displayed on the page by a message to your browser. As a result, both your IP address and the information about which of our pages you have visited are transmitted to the Vimeo servers.
If you are logged in to Vimeo, Vimeo will assign this information to your personal user account. When using the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transmitted to the USA.
Vimeao has certified itself according to the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with the European data protection guidelines.
The processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR based on Vimeo’s legitimate interest in market analysis and in improving its services in a needs-based and targeted manner.
If you do not want Vimeo to directly associate the information collected with your Vimeo account, you must log out of Vimeo before visiting our website.
For more information on the purpose and scope of the collection and on the further use and processing of the data by Vimeo, as well as your rights and options for protecting your privacy, see Vimeo’s data protection information: https://vimeo.com/privacy

Use of GoogleMaps
We use the GoogleMaps embedding function on our website
Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The function enables the visual display of geographic information and interactive maps. Google also collects, processes and uses data from visitors to the website when the pages in which GoogleMaps maps are integrated are called up.
Your data may also be transmitted to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection guidelines.
The processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR from the legitimate interest in the needs-based and targeted design of our website.
You can find more information on the collection and use of data by Google in Google’s privacy policy at https://www.google.com/privacypolicy.html . There you can also change your settings in the data protection center so that you can manage and protect your data processed by Google.

Affected rights and storage duration

Duration of storage
After the contract has been fully processed, the data is initially stored for the duration of the warranty period, then taking into account statutory, in particular tax and commercial retention periods, and then deleted after the deadline, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR on: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR, as well as against processing for the purpose of direct mail.

Contact us if you wish. The contact details can be found in our imprint.

Right of appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you are of the opinion that the processing of your personal data is not lawful.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR, you have the right, for reasons that arise from your particular situation, to object to this processing at any time with effect for the future.
After the objection has been made, the processing of the data concerned will be terminated unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data processing takes place for the purpose of direct advertising, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct advertising.

last update: 11/19/2018